The Will Smith project (working title: “Best Shape of My Life”) is slated to premiere in 2022. It’s reshaping Hollywood and other industries around the world.” The creator economy, he said, is “here to stay - and it’s not just YouTube, the whole world has kind of validated it. “If you’re a creative person, you want to work with the place that has the greatest reach - that’s the ultimate satisfaction, greater than money,” Kyncl said in an interview. The YouTube Originals strategy remains the same: They’re projects built around personalities and top YouTube creators designed to draw a large audience, as well as specials to support specific causes, said YouTube chief business officer Robert Kyncl.
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